Even Coach Kenny Didn't See This Coming

In my marketing research I'm learning (more like having a "well, no shit" moment) that stories are one of best ways to teach, build credibility, and resonate with your audience.

Through this process I uncovered a limiting belief of mine that I've been holding onto for a long time:

"You're no good at story-telling. You don't have any meaningful stories to tell. You're better when you just get straight to the point."

Bullshit. That's only true if that's what I choose to believe about myself.

So here's a little story for you about Coach Kenny and his amazing transformation when he confronted his own limiting beliefs that were holding him back from having the business and impact of his dreams.

Maybe you can relate:

Coach Kenny new he could add a lot of value to a lot of people with his skills and passion to help people.

But due to his limiting beliefs about sales and marketing and his deep, almost imperceptible insecurity about who he was and his own self-worth, he never advertised his services and just hoped that people would show up at his door out of good nature.

Not many people showed up.

Don’t get me wrong, there were a few that did and he was able to radically change their lives and he received deep fulfillment because of that.

But he still knew he wasn’t living up to his full potential and making the impact he wanted to make. And even with his small clientele he was feeling burnt out and like he was sacrificing his own health for others.

He knew this wasn’t going to be sustainable.

So he started doing some research and came to the realization that even a coach needs a coach.

So he hired a business coach and one of the first things he learned was that his ability to serve at the level he wanted to serve was a direct reflection of his own beliefs about himself and the world around him.

He realized that marketing and sales wasn’t just a chore that only scammy business people get into. In fact, it was his duty to be the best marketer and salesman he could possibly be because that was how he was going to have the impact he knew he was meant to have.

He realized that sales IS service.

And then he started receiving more clients than he knew what to do with. And with that he also started making more money than he knew what to do with because he was no longer afraid to charge what he was worth.

So his business coach helped him create better systems that allowed him to help even more people and make even more money. His coach also showed him how to structure his life so that he could be as effective as possible with his time and ensure that he was improving in all areas of his life so he could continue to pursue his mission without burning himself out.

Coach Kenny was a little scared to pay what seemed like a huge amount to his business coach, but now he can’t wait to invest even more money in himself because he sees how that money has returned to him 100x over in way less time than if he were to try to do it all himself.

In fact, who he has become through the process is worth more than any dollar amount.

And now Coach Kenny is the happiest, healthiest, wealthiest, and strongest he’s ever been and he’s certain he’s got a foundation that he can build his legacy upon and carry him through the rest of his amazing life.

Be like Coach Kenny.

And I’ll help you if you’re ready to receive.

With Love,

NB

P.S. The Journey is the Way

It's Been a While -- Let Me Explain

I thought I had my shit together until I decided it would be a cool idea to launch, build, grow, and reinvent six different businesses all at once. All while continuing to be a full-time student and athlete. Don't ask my why I chose to do this. When I get an idea and it feels aligned with my soul, I go all in. I've learned to trust the quiet voice of my heart, even when it's telling me to do some scary shit. And I've also learned that it's not so much about what you get as the end result of what you do, it's about who you become along the journey. The journey is the way. So once I realized there was going to be no possible way for me to do what I was called to do operating under the current systems I was using (which got me pretty damn far I'd like to add), I knew I had to recreate myself and the way I structured my life yet again. I had a feeling this was coming for a while, but I was too afraid to admit it to myself because I knew it was going to be another huge undertaking that was going to make life feel chaotic until the new order was established. The straw the finally broke the proverbial camel's back was after I went on vacation for a week in hopes that I would feel recharged and reset to get back to work. But literally the day I got back I found myself in the same overworked and underpaid situation -- and so I knew it was time to change. Over the past month an a half now I've been restructuring my entire life and creating systems that will allow me to do the work I know I'm here to do. This required me to take a step back from my normal day to day operations and really get clear on what I was doing and why I was doing it. You see, after a certain point you simply can't work any harder. There's only so many hours in a day. And when you're trading time for money you're likely not going to get very far. And you can work faster and more efficiently, but you'll still end up running into the same problem. So what's the solution? You need to be more effective with your inputs (i.e. doing the right things that will directly lead to the results your after) and create systems that allow you to leverage those inputs to create greater and greater outputs. While also doing the inner work to align yourself with your vision through intention and breaking self-limiting beliefs. And now here I am, coming full circle to share the journey with you. For the foreseeable future these emails will be a combination of my own personal journal/story as well as sharing news and offers of what I'm creating for you all. Very soon I will be hosting a workshop on the exact process I went through to restructure my life and create better systems to be as effective as possible with my time and allow me to build 6 businesses at once while still optimizing my health, performance, and relationships. Stay tuned. Talk soon. Yours truly, With love, Nathan

Selling IS Service

Selling is Service.

For me, business is about creating something so good and so valuable that you feel bad if people don’t have access to it.

So this is my offer for you and this is the last day to lock in your spot for this once in a lifetime opportunity.

Listen to your heart.

Go here to the landing page, read through the copy, feel the energy I put behind the words, and make a decision that I promise you will not regret.

The Journey is the Way.

With love,

Nathan